I’m starting to realize that there’s a lot of room for mediocrity in this world. I’ve been thinking a lot about what I do as an internet marketer, and I have concluded that I do well enough right now, that I could probably stay as I am without doing a whole lot more, and I’d most likely be ok. But how do you feel excited to go to work every day if you’re only mediocre? How do you keep (or even have) the drive to be successful if you’re about as good as the next man? Where’s the thrill, the anticipation, if all you do is maintain?
The problem with excellence is that it means a lot of hard work. It means rolling up your sleeves and digging into stuff that might blow your mind the first couple of times you read it before you finally understand it. It means taking the hours to program that site yourself, just so you understand how it’s done. It means putting aside your pride and admitting that maybe you don’t know quite as much as you thought you did, so that you’re free to learn. It means sacrificing some of the things you want to do now for an eventual goal that could be a ways off. That’s why there’s so much room for mediocrity. Most people don’t want to go to that effort. And they don’t necessarily expect you to, either.